Our story

Principles built on trust, expertise and independence.

For over four decades of combined experience, Principles Financial Consultants has been the trusted partner for retirement funds, employer groups and individuals navigating South Africa's complex financial landscape.

Founded in Ruimsig

Independent advisors, accountable to you.

Principles Financial Consultants is an independently owned, FSCA-accredited Financial Service Provider (FSP 19721) based in Ruimsig, Gauteng. We specialise in employee-benefits consulting — advising retirement-fund trustees, healthcare committees and employer bodies across South Africa.

Our mission is clear: empower South Africans to retire financially secure through skills, knowledge and the right attitude. We work to raise the standard of fund governance — improving trustee knowledge and conduct, protecting members' interests and ensuring accountability at every level.

We consult to over 40 retirement funds, serving more than 5,000 members (medical and retirement combined) across 10 employer groups — in 8 of South Africa's 11 official languages.

FSP Number
19721
Regulatory body
FSCA — Financial Sector Conduct Authority
Compliance
FAIS Act Compliant
Location
Ruimsig, Gauteng, South Africa
Languages
8 of South Africa's 11 official languages
Leadership

The people behind the practice.

Riana Slabber

Riana Slabber

Managing Director — Growth & Strategy

Riana drives the firm's growth and strategic direction. With 20+ years of deep expertise across employee benefits, fund consulting, medical schemes and wealth management, she combines big-picture vision with hands-on client relationships that span South Africa's largest employers.

Herme Slabber

Herme Slabber

Key Individual & Information Officer

B Com (Economics) and Higher Diploma in Education. With the firm since 2005. A qualified trustee trainer who developed course content for the FSCA's Professional Trusteeship programme. His prior career spanned Momentum and NMG Consultants & Actuaries. Past trustee-training clients include FNB, Pick n Pay, BHP Billiton SA, Anglo American, DaimlerChrysler and the Chamber of Mines.

Our values

How we show up for every client.

01

Integrity

We operate with complete transparency. Our advice is never influenced by third-party incentives.

02

Knowledge

Continuous professional development ensures our counsel reflects the most current legislative and market landscape.

03

Accountability

We take ownership of every recommendation and stand behind our work long after the engagement ends.

04

Accessibility

Financial security should be universal. We engage members across 8 official languages.

Partner with us

Let's protect what matters to you.

Speak with one of our accredited advisors — no obligation, just clarity.